The ESSENTIALS Small Business Starter Package

The ESSENTIALS Small Business Starter Package

  • I work with you to design a brand strategy that speaks directly to your target customer.

  • I design a complete visual brand identity system, including a color palette, typography, imagery & photography style, and graphic elements & patterns.

  • A professionally designed logo and logo variations that reflect the essence of the business and help establish a strong brand identity.

  • A responsive and on-brand website landing page that introduces your brand, ensuring your website looks great and functions on all devices, from desktops to mobile phones.

  • Professionally designed social media templates for your posts and advertisements for platforms like Instagram, Facebook, and LinkedIn.

Let’s talk about your needs!

Timeframe: 4 + weeks

Logo Design

Logo Design includes:

  • A unique and memorable logo reflecting brand essence delivered to you in print-ready and digital file formats. (includes primary and secondary logo designs)

  • Thorough research into brand values, audience, and competition.

  • Three concept options to choose from.

  • Expert selection of colors, fonts, shapes, and symbols.

  • Digital drafts and revisions for refinement.

  • Professional guidance throughout the process.

Let’s talk about your needs!

Timeframe: 2 + weeks

Logo Refresh

Logo Refresh includes:

  • Updated, modernized logo design. (includes primary and secondary logo designs)

  • Improved brand representation.

  • Enhanced relevance and resonance with target audience.

  • Consistency with current design trends.

  • Maintained brand recognition and identity.

  • Streamlined and cohesive visual identity.

  • Professional guidance throughout the refresh process.

Let’s talk about your needs!

Timeframe: 2 + weeks

Responsive Website Design

Responsive Website Design includes:

  • Consultation to understand needs.

  • Design, development, and content addition.

  • Ensure that the website retains its optimal usability and appearance regardless of the device it’s displayed on.

  • Ongoing support for updates and maintenance.

  • Monitoring performance and security.

  • Implementing client-requested changes.

Let’s talk about your needs!

Timeframe: 3 + weeks

Packaging Design

Packaging Design includes:

  • Packaging design reflects your brand's personality, values, and story.

  • Eye-catching designs that stand out on shelves and resonate with your target audience.

  • Functional packaging that protects your product and enhances user experience.

Let’s talk about your needs!

Timeframe: 2 + weeks

Brand Strategy

Brand Strategy includes: 

  • Brand Purpose & Mission – The reason the brand exists beyond making a profit.

  • Vision & Values – Long-term aspirations and guiding principles.

  • Brand Positioning – How the brand differentiates itself in the market.

  • Brand Personality & Voice – The tone, style, and language used in communication.

    Let’s talk about your needs!

Timeframe: 2 + weeks

Brand Identity

Visual Identity includes: 

  • Logo & Logo Variations – Primary and secondary logo designs.

  • Color Palette – Defined primary and secondary brand colors.

  • Typography – Fonts used for headings, body text, and other elements.

  • Imagery & Photography Style – Guidelines for visual assets.

  • Graphic Elements & Patterns – Custom icons, shapes, or design motifs.

Let’s talk about your needs!

Timeframe: 2 + weeks

Brand Style Guide

Brand Style Guide includes:

  • Defining brand elements: logo, colors, fonts, imagery.

  • Outlining brand voice and tone for consistent messaging.

  • Establishing usage guidelines for logo, colors, and fonts.

  • Providing examples of brand applications across different mediums.

  • Including specifications for digital and print assets.

  • Ensuring consistency across all brand touchpoints.

  • Offering guidance on brand representation and visual identity.

.Let’s talk about your needs!

Timeframe: 4 + weeks

Marketing Materials

Marketing Materials includes:

  • Create engaging marketing materials. (digital and physical)

  • Eye-catching designs for posters, flyers, and pamphlets.

  • Ensure consistency with brand identity.

  • Select appropriate materials and finishes.

  • Craft designs that drive engagement and results.

Let’s talk about your needs!

Timeframe: 2 + weeks

Print Book / eBook Design

Print Book / eBook Design includes:

  • We'll start with a detailed discussion to understand your vision, target audience, and goals for the book.

  • Based on our conversation, I will craft concepts for the book's cover design, layout, and overall aesthetic.

  • I will refine and tweak the design until it perfectly reflects your vision and meets your expectations.

  • Once the design is approved, I will handle the final formatting and preparation for printing or digital publication, ensuring a professional result.

Let’s talk about your needs!

Timeframe: 2 + weeks

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