I'm a brand identity designer who believes every business has a story worth telling.

My path to design wasn't a straight line—and I wouldn't have it any other way.

Before launching Laura Michaud Designs, I spent more than 25 years in retail leadership, helping customers make confident buying decisions, leading teams, and creating experiences that kept people coming back. Along the way, I also built and operated my own e-commerce business, where I experienced firsthand the excitement, challenges, and vulnerability that come with building a brand from the ground up.

Those experiences taught me something I carry into every project today:

The strongest brands aren't built by following trends. They're built on authenticity, trust, and meaningful connections.

That belief inspired me to return to school and pursue a degree in graphic design.

Today, I'm continuing my education while partnering with business owners to create thoughtful brand identities that reflect who they are and connect with the people they serve.

For me, branding begins long before choosing colors or designing a logo. It starts with listening.

I take the time to understand your story, your values, your goals, and what makes your business different. Together, we build a visual identity that feels genuine, memorable, and uniquely yours—one that gives you the confidence to show up consistently and grow your business with purpose.

When I'm not designing, you'll usually find me spending time with my family, enjoying Maine's beautiful outdoors, and finding inspiration in everyday moments. I believe creativity comes from staying curious, paying attention, and appreciating the simple things. These are values that influence both my life and my work.

I'd love to help tell your story.

Let's create something meaningful together.