Process

Step 1: Brand Strategy

  • Brand strategy defines your direction — clarifying your audience, messaging, and positioning so your brand has purpose and consistency.

Step 2: Brand Identity

  • Brand identity is the personality of your business — its color palette, typography, patterns, and icons. Basically, everything that reflects your brand’s personality that helps people recognize and remember you is part of your brand’s identity. *Please note that your brand strategy must be established before starting the brand identity process. If it is not yet in place, we will begin there and move forward into identity after the strategy is developed.

Step 3: Logo Design

  • Your logo is the visual symbol of your business — what people see first and remember most. *Please note that your brand strategy and brand identity must be established before beginning the logo design process.

Step 4: Brand Style Guide

  • A brand style guide shows how to use your brand’s assets to ensure it always looks consistent and professional.