Celebrating life, friendship, and every moment in between.
The Maine Square
The Maine Square Boutique is an e-commerce accessories brand that celebrates the down-to-earth Maine lifestyle with a preppy, playful twist.
“Mainers may be practical, but that doesn’t mean we can’t have fun with our style.”
— Laura Michaud, Creative Visionary & Storyteller
I led the creative vision and storytelling for this ad campaign for The Maine Square. The concept follows two young women celebrating their friendship and everyday moments, inspired by the timeless Maine lifestyle.
As I expanded my e-commerce boutique beyond bow ties and pocket squares, I partnered with Maine-based brand photographer, Sarah Sullivan, to bring my creative vision to life.
