Color Cure
Color Cure provides a vibrant range of vegan gel nail polishes designed to inspire self-care and empower women. Enjoying a relaxing nail painting experience at home can be incredibly therapeutic, boosting your mood and enhancing your overall well-being!
Logo, Moodboard, and Color Palette Explanation
Color Cure promotes relaxation and stress relief, so I used shades of blue, green, and pink, inspired by the lotus flower, for its soft color palette and logo.
The lotus flower represents spiritual enlightenment, beauty, and prosperity, which resonates with my customers.
I tailored each logo to its intended purpose, with logo #2 best for small nail polish bottles and logo #3 for a website logo/title.
I chose Lust Sans, a decorative sans-serif typeface, balanced with Proxima Nova Semibold and Medium for sub-headlines and paragraph styles.
The mood board reflects the consumer’s weekend lifestyle, where she relaxes in a hot bath, cozies up with a soft blanket and a good book, and enjoys her favorite scented candle.
